He holds a degree in Biomedical Sciences, a Master’s in Physiology, and a PhD in Sciences from the Federal University of Rio de Janeiro (UFRJ), with academic work in the fields of emotional neurobiology, neuroeconomics, and neuromarketing.
He is the founder of Forebrain, a pioneering neuromarketing company in Brazil, and SynapSee, a spin-off focused on integrating neuroscience and artificial intelligence for consumer behavior prediction, working with companies such as Globo, Mercado Livre, Bradesco, Nestlé, and Unilever.
He serves as coordinator of the Master’s program in Neuromarketing and Consumer Neuroscience at ESPM and is a postgraduate professor at PUC-RS and PUC-PR.
He is also a neuroscience education advisor for Verbum, an educational system for basic education in Catholic schools.
He currently serves as Founder of Forebrain and SynapSee.
